This latest publication from Open House Press provides a scholarly understanding of advertisement and its symbiotic relationship with language development and manipulations in Bangladesh. It is a revealing study of the strategies of persuasion advertisers in Bangladesh use and of the crucial underlying assumptions advertising makes. The book should act as an essential read for the students and researchers in South Asian languages, Cultural studies and Media.
This study presents some fascinating data and shows that, while advertising strategies may be common to many cultures, how those strategies are deployed is subject to a range of factors, including political histories, economic realities, social practices and linguistic structures.
Professor Angela Goddard
York St John University